Those are four of the challenges we hear most often, and they usually come from the same place: no one owns the full marketing picture. Each of these gets attention on its own, but nobody is looking at all of them together: how they connect, and what the marketing is producing. Until someone does, it’s hard to know where to start, and whatever you try next runs into the same problems.
Discretion is a senior-led marketing operations advisor who works with owner-led service businesses where the owner has become the head of marketing by default. We start by finding what’s broken, so the fix is the right one.
Every engagement starts the same way: the Marketing Operations Diagnostic, which runs ten business days.
We map what’s broken or invisible across your marketing operations: whether enough is coming in at the top, how leads are captured, how fast they’re answered, what gets followed up, and what you can actually see. You walk away with a prioritized 90-day plan that you could act on yourself or hand to anyone: what to fix first, what can wait, and what to leave alone. Whether you continue is a separate decision.
Where you decide to act with us, we build the system inside the tools you already own: follow-up that never sleeps, reactivation of the customers sitting dormant in your CRM, and a dashboard that shows what marketing is producing. AI platforms do the heavy lifting, and our senior judgment decides what ships.
Your team is trained to run the systems, including the AI behind them, without us. Ongoing oversight is available if you want it. Either way, the engagement is designed to end with your team in charge.
The Marketing Operations Diagnostic is $2,500. Ten business days, a fixed scope agreed before we begin, and no obligation to continue when it ends.
If you decide to work with us on your 90-day plan, we quote that work as a fixed fee, in writing, before anything starts, with no retainer and no open-ended scope. You can start with a single fix.
Denis Conlon is the founder of Discretion LLC. He spent 20+ years in B2B marketing for healthcare and life sciences. The first seven were agency-side, leading launch and repositioning work for pharmaceutical brands. The next twelve were at Elsevier, where he sold to the top twenty pharmaceutical manufacturers and ran the marketing behind a medical education site that grew to 300,000 registered healthcare professionals worldwide.
That audience did not build itself, and it did not stay by accident. What held it together was the system behind it, the same system that keeps a customer list from going cold.
“Denis got up to speed on our client’s business quickly, and the brand foundation he built became the source for everything after it: the copy, the feedback we gave their marketing team, and a plan to grow the app’s user base. He is fluent with AI tools, but what I kept going back to him for was the marketing thinking behind them, whether that was a name or a user onboarding flow. The documents became central to our client engagement, and to the go-to-market planning and tactics that followed.”
Tell us where marketing is breaking down, in your own words. Denis reads every message and replies personally, usually within one business day.